Egypt’s SideUp raises $1.2M to develop its e-commerce increase platform


After four years operating basically as a logistics market, Egypt’s Voo has rebranded to SideUp and transformed its intention to give a whole spectrum of e-commerce increase services, including price gateways, API integration for transport, warehousing, achievement, and advisory.

The startup has also expanded to Saudi Arabia, where it’d be headquartered henceforth, after elevating $1.2 million seed funding. This newest round had the participation of Originate Africa VC, 500 Global, Riyadh Angels, Alex Angels, Al Tuwaijri Fund and Saudi angel investor Faisal AlAbdulsalam.

SideUp founder and CEO Waleed Rashed told TechCrunch he became as soon as impressed to hyperlink itsy-bitsy retailers to e-commerce increase, after realizing they were no longer illustrious by colorful provider suppliers.

“There might be diverse focus on how e-commerce is scaling, but level-headed, we don’t appear to be empowering ample of these (micro, itsy-bitsy and medium enterprises) that are selling online. Retailers need many services and a whole ecosystem to be winning,” mentioned Rashed.

“For that reason I obvious to empower itsy-bitsy and medium companies; SideUp is for the retailers in the village, or these selling merchandise over Instagram, Facebook or WhatsApp. They salvage accessibility to all of the services starting from the courier firm, warehousing and achievement, to marketing services,” he mentioned

Rashed first ventured into entrepreneurship in 2012, after a occupation in banking, when he founded Ingez an errands firm that gave him first-hand abilities in operating an e-commerce enterprise.

“By the four years I understood diverse things about logistics, operations, and ecommerce. I saw how itsy-bitsy companies, on myth of they lacked volume, were no longer a priority for big logistics companies,” mentioned Rashed, who after Exiting Ingez, founded SideUp to sort out challenges faced by itsy-bitsy companies and to lend a hand them scale.


SideUp’s accomplice provider suppliers enable retailers to sell in 45 worldwide locations, which Rashed mentioned, has opened up contemporary markets, which had beforehand been inaccessible by itsy-bitsy enterprises.

SideUp on the 2nd serves 2,000 e-commerce companies, which will also salvage entry to cash series provider and credit ranking to salvage bigger their companies. Its portfolio has grown 30% month-on-month, reaching over $500,000 Substandard Merchandise Volume per month.

Riyadh Angels co-founder, Dr. Khalid Al Tawil, mentioned: “Ecommerce remains fragmented in some unspecified time in the future of diverse the space, rising a series of challenges for enterprise house owners. SideUp’s platform is a big jump ahead giving them a single bid to salvage entry to companions and abilities to develop their companies exponentially. We’re wrathful to glance them come to Saudi Arabia and increase companies by their subsequent allotment of sing.”

The startup now plans to develop its clientele monstrous by scaling in Egypt and Saudi Arabia, and expanding to at least two other worldwide locations sooner than the kill of 2023, to faucet the burgeoning e-commerce sector in assorted regions.

The Center-East and Africa e-commerce markets are situation to develop above 11.5% in the next 5 years sustained by net and smartphone penetration, urbanization and cell trying, and as more companies embrace e-commerce, in accordance with a Mordor Intelligence file.

Egypt’s SideUp raises $1.2M to develop its e-commerce increase platform by Annie Njanja originally revealed on TechCrunch